In a very small town with ranchers and folks who work in coal mines, it’s hard to be fancy.
There was a chef who had fabulous skills in the kitchen. Trained as a French chef. When we met him, his specialty was chicken fried steak, because that’s what the people wanted.
Just because you can make something cool, doesn’t mean that’s what people need. Sometimes you want to live in that small town more than you want to impress people who don’t live there.